ACTION SPORTS ALLIANCE LAUNCHES NEW DIVISION,  WOMEN’S SKATEBOARDING ALLIANCE (WSA)

WSA Partners with Street League Skateboarding (SLS) for First Ever
Women’s Street League Skateboarding Competition

SAN DIEGO, CA — Upon celebrating it’s 10 year anniversary, Action Sports Alliance, a nonprofit empowering and encouraging young women's participation as well as increasing professional opportunities for women in action sports launches its newest division, Women’s Skateboarding Alliance (WSA). WSA is a global management and consulting agency dedicated to authentically representing the industry voice of women’s skateboarding.

Yep. Street League Skateboarding is welcoming eight women into a Women's Division of the 2015 SLS Nike SB Super Crown World Championship.

“We have worked together to maintain legitimacy and fairness at professional women's skateboarding events worldwide since 2005. The formation of WSA will allow us to further provide what’s necessary for the skaters and our clients, “ says Mimi Knoop, Founder and President of WSA.

Founded in early 2015, Women’s Skateboarding Alliance is comprised of an executive leadership collective featuring top women in action sports: Mimi Knoop, President and Founder; Lisa Whitaker, VP of Sports and Competitions; Kim Woozy VP of Marketing and YuLin Olliver, VP of Business Development. The WSA educates, improves and delivers the most current trends and information for women's skateboarding worldwide, working alongside the action sports industry’s top influencers and advocates.

Honored to announce its new partnership with Street League Skateboarding (SLS), the WSA will work closely with SLS to organize the first ever women’s professional skateboarding competition within SLS. WSA will be the official women’s skateboarding organizer and resource for women’s skateboarding related initiatives in conjunction with SLS.

"Mimi has built a program that has been a key voice in women’s skateboarding,” explains SLS President and COO, Brian Atlas. "As a premium platform for competitive skateboarding, SLS needed to work with the best advocates in women’s skateboarding to make sure that the right women skateboarders were included and that their interests were considered while developing our inaugural contest. With their guidance, we are looking forward to developing a long-term plan to include women in Super Crown and beyond,” says SLS President, Brian Atlas.

The competition will invite eight of the world’s best female professional skateboarders to compete at the SLS Nike SB Super Crown World Championship, October 4, 2015 in Chicago, IL. The roster will feature athletes: Leticia Bufoni, Alexis Sablone, Lacey Baker, Pamela Rosa, Vanessa Torres, Alana Smith, Marisa Dal Santo, and Samarria Brevard. The Women’s competition will be live webcasted around the world on StreetLeague.com on October 4th starting at 2:45pm ET. In addition, the Women’s contest will have a dedicated one-hour premiere special telecast on FS1 and FOX Sports GO on October 18th in the USA at 4pm ET.

“Our new partnership with SLS is truly historic. The creation of this event for professional female skateboarders will foster the growth of new female participants and expand the existing SLS fanbase. The unprecedented coverage the women will receive on FS1 and on SLS’s huge international webcast will advance skateboarding both locally and globally,” says Knoop.

Since 2005, Actions Sports Alliance has been responsible for organizing all Women’s X Games skateboard competitions and has consulted various contest organizers and event properties including the US Open of Surfing, Kimberley Diamond Cup and Vans Girls Combi Pool Classic. The newly formed WSA will continue to communicate and work closely with the Action Sports Alliance’s international advisory board whose members hail from Asia, Australia, Europe, South America and the US.

"I think it's awesome that the Alliance has partnered with Street League. They've been advocating for female skateboarding since the beginning and without it we wouldn't have had nearly as many opportunities,” says 2015 X Games women’s street gold medalist, Alexis Sablone.