SOURCE » CONNECT » INNOVATE

SOURCE » CONNECT » INNOVATE

Designers, musicians, artists — these are the people whose vision and drive will make sustainability accessible for everyone else.

ART OF BOARD is a cool brand for the next great generation of skaters. Their products — to date, mostly tile and other hard goods made from recycled skate decks — are instantly iconic (and by that we mean crave-worthy) while also being totally sustainable. We had a chance to speak with cofounder and VP Bruce Boul at a time of an exciting upswing for this growing brand, as they bring in new talent and look to expand their product line into more sustainable, street-style clothes and home goods. Here’s what happened:

 

You guys have it all going on. First, you recently signed some major talent — Mimi Knoop — as creative director. How did this relationship come about? Why bring her so deeply into your brand?