PRESS RELEASE – Long Beach, CA (January 6, 2014) – Art of Board, a lifestyle and design brand in the action sports industry, is excited to announce that world-renowned skateboarders, Mike Vallely and Mimi Knoop, have joined the company as Brand Manager and Creative Director, respectively. Both Vallely and Knoop have historical skateboarding careers and are widely recognized as action sports legends within the industry and by fans.
“We’re thrilled to have Mike and Mimi on board and are extremely excited to collaborate with them on future projects,” said Bruce Boul, VP and Cofounder of Art of Board. “Both Mike and Mimi have such a devoted following, incredible insight into the action sports industry, and both exemplify authenticity – making them a natural fit that complements our brand and our vision.”
With over 25 years of experience in the professional skateboarding community, Vallely has established himself as an essential part of the skateboarding culture and is widely recognized as a pioneer for the sport. From running his own skateboard company, Elephant Brand Skateboards, to continuing to skate at an elite level, Vallely is known for bringing the same intensity to every aspect of his career and his life.
“I’m honored to join Art of Board and to work closely with people and a brand that I have long admired and respected,” said Vallely.
Having won 5 X Games medals, Knoop is one of the top female vert/bowl skateboarders in the world. Since officially turning pro in 2003, she has won titles at some of the world’s most prestigious bowl contests, including Protec Pool Party. Throughout her career, Knoop has helped cultivate the sport for women by co-founding ‘The Alliance’ and by creating one of the leading skateboard brands for girls, ‘hoopla skateboards’.
“Having been a skateboarder and artist since early childhood, Art of Board’s products and movement resonate strongly with me,” said Knoop. “I am looking forward to contributing creatively to the brand, and officially becoming part of the AOB team.”
Inspired by skateboarders and fueled by their grassroots skateboard recycling movement, Art of Board has positioned themselves as a truly authentic apparel and design brand that is leading the charge towards a more environmentally friendly action sports industry. The company seeks to empower the skateboarding community by telling the story of skaters everywhere through their product designs which turn recycled skateboard decks into decorative skateboard tiles for homes and businesses, as well as rapidly growing fashion and apparel lines.
For more information, please visit artofboard.com
About Art of Board
Art of Board is a lifestyle and design brand that embodies the creative spirit, freedom and individuality of skateboarding. Art of Board-brand hard and soft goods celebrate a used skateboard deck’s scratches, gouges and worn graphics – capturing the true soul of skateboarding. Creators of the first-ever skateboard recycling movement, I Ride I Recycle allows skateshops, parks, board manufacturers and individual riders to be part of the brand’s designs by recycling their skateboards instead of tossing them in the trash. The brand’s goal is to keep wood waste out of landfills, support skateshops and parks, and empower youth. By purchasing Art of Board products, customers become part of the movement and help the brand to support various action sports charities. For more information, visit artofboard.com.