The Dew Tour is a multi-sport event tour that spans the United States. For 2012, Alli Sports, together with title partner Mountain Dew, reshaped the Dew Tour to showcase action sports in three large-scale grand-slam style events.
"The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then," Wade Martin, President & CEO Alli Sports, said. "The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today."
"Dew Tour continues to work hand-in-hand with the athletes. They asked for a platform that would elevate their sports and we worked with Alli to deliver that," Brett O'Brien, Vice President of Marketing, Mountain Dew, said. "With the new Dew Tour, we are working to ensure that we evolve along with the action sports community. With input from the athletes, we're developing a platform that answers their call for fewer, bigger, better events."
This year's reshaped Dew Tour started in August with a return to Ocean City, MD, and will be followed by a stop in San Francisco in October. The tour will culminate with an event in Breckenridge, CO, in December.
The Dew Tour took a beach vacation from August 16 through 19--and MovieTickets.com professional athletes Andy Macdonald, Steve McCann, Mike Spinner and Mike Rogers provided us with a quick glimpse into the 2012 Dew Tour Beach Championships.
Take a look at Action Sports' premiere Beach event in Ocean City through the eyes and actions of the MovieTickets.com Team. The MovieTickets Team is proud to have been invited to such a great event. Thanks to the City of Ocean City, MD, for their great hospitality!