Giving Back

Cause marketing,  or cause-related marketing,  refers to a type of marketing  involving the cooperative efforts of a for profit business and a  non-profit organization  for mutual benefit. The term is sometimes used more broadly to refer to any type of marketing effort for social and other charitable causes. Cause marketing differs from corporate giving (philanthropy) because it generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not necessarily based on a donation.

Make sense? Forget it, it’s gobbledygook. In retrospect, our early efforts into the "cause" side of marketing (and giving back in general) could have been easily justified by following a typical corporate marketing mix and doing things that big corporations are supposed to do. But the reality is that it was never like that for us. wants to give back and participate in efforts and organizations that are having a positive impact on kids and helping those in need. 

We’ve involved ourselves in various charities and efforts to commit our time, raise money or make donations whenever we can resonate with the source. While our participation is not limited to actions sports, our long standing relationships and current ongoing efforts are action sports-related. We invite you to learn more about Grind for Life, the Rob Dyrdek Foundation and the Tony Hawk Foundation.

Grind For Life

The mission of the Grind for Life organization is to provide financial assistance to cancer patients and their families when traveling long distances to doctors and hospitals. Grind for Life also aims to educate and inspire these patients and their families about cancer survival and recovery. Those who qualify may request assistance for travel and lodging expenses, meals and personal needs. Funds for this organization are raised by hosting skateboarding events and festivals, eBay sales of donated goods, and fundraisers. Grind for Life also sponsors a skateboard team to perform at events to keep the spirit of skateboarding alive.

Rise Above: Skateboarder Mike Rogers Beats Cancer & Grinds For Life

Rob Dyrdek Foundation

Founded in 2003, the Rob Dyrdek Foundation seeks to create healthy communities by promoting and providing the inherent benefits of skateboarding to all facets of society.  The Foundation assists municipalities and non-profits with the design, development and construction of legal Skate Plazas as well as assists with the creation of community and educational programs that promote and encourage the sport of skateboarding.


Rob Dyrdek Foundation PSA

Tony Hawk Foundation

The  Tony Hawk Foundation  seeks to foster lasting improvements in society, with an emphasis on supporting and empowering youth in disadvantaged communities. The Foundation supports the creation of public skateboard parks that promote healthy, active lifestyles.

Tony Hawk Foundation Success Story